Speech to Text in Premiere Pro
In the marketplace for attention, the value of captions is beyond dispute.
Research shows that viewers watch captioned videos longer and recall content better, including ads. Videos with associated transcription files, such as SRT, rank higher in search results because they are more discoverable in search engines (SEO). Captions also make video more accessible: one in five people around the world live with some level of hearing loss. Modern creators know the importance of captioning their videos, but the process has been tedious and slow, requiring editors to either make their captions manually or switch between different services and applications for the various tasks.
Premiere Pro changes all of that, allowing users to complete each step of the captioning workflow inside their video editing application. Speech to Text can save hours, automating the time-consuming tasks while still giving the user full creative control over the results. According to a new Pfeiffer Report, using Speech to Text and the new Captions workflow in Premiere Pro slashes the time needed to create a transcription and captions for a 5-minute video by 75 percent, saving an editor 52 minutes. And there are other time-saving advantages, such as new ways to search and navigate video sequences: double-click on a word in the Text panel and the playhead moves to that position in the Premiere Pro timeline.