Fyxx Health - Food as Medicine
At Fyxx Health our mission is to use Food as Medicine to help people live healthier lives.
60% of U.S. Adults suffer from a chronic condition: heart disease, diabetes, IBS etc.. And we know that there is a direct correlation between the foods you eat and your health. Most of these chronic diseases have their root cause in diet. 42% of Americans are obese. The rapidly emerging Food as Medicine market sits at the intersection of the $2T Food market and the $3T healthcare market.
Our motto is “We put good stuff into fun stuff.” We believe it is easier to change foods than to change behavior. Our approach is to focus on snacks, (which are often the biggest health offenders) and take familiar foods like beverages, cookies, chocolates, and other foods, remove the sugar and refined carbs, and add clinically proven actives like: probiotics, beta glucans, key minerals, essential vitamins and herbs that target specific conditions like gut health, bone health, heart health etc.. Fyxx Health will be one of the first companies to merge the snack market with the supplement market. We make it fun, easy and convenient to eat healthy snacks and foods for everyday consumers who want to try to eat healthier but have trouble sticking with it.
Our design challenge was to create a line of snacks, foods and beverages that simultaneously: 1) taste great 2) are really good for you and 3) and are affordable to everyday consumers.