Biomega is a Danish premium urban bicycle company and brand, peerless within its category. Biomega bike designs and develops bicycles, electric bicycles and related accessories.
Biomega is committed to creating a paradigm shift in the way society imagines transportation by making urban ‘‘furniture for locomotion’’, developing city bikes so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega bike design brings social innovation, design thinking and urban city lifestyle to the world of bicycles, which start in urban city functionality and ends in high end bike design. The company and brand features collaborations with renowned bike designers such as Marc Newson and KiBiSi. The company, which was founded in 1998, distributes its products to more than 30 countries, and has its headquarters in Denmark.
The Biomega bike design tradition clearly originates from Scandinavia, even though not all the bike designers are Scandinavian. A lot of work has gone into staying true to a clear urban essence, simple appearance and simple Human-Machine interface. The bike design work is consistently perfectionist throughout the product line and fully in tune with the bike design philosophy. Biomega is the first bike design company to dedicate its resources to the bicycle and to turning it into a pure bike design product. We are committed to designing the perfect urban bike and exploring its frontiers.
All bike designers involved with Biomega work towards excellence and use the four design principles: INTEGRATION, DRIVABILITY, DURABILITY and VISIBILITY.